Case Study

Xerox Security Summit

Global technology leader Xerox was hosting the 2018 Xerox Security Summit for its premier customers and prospects on a big stage — the New York Stock Exchange.

We needed to double the number of attendees and maximize the Xerox exposure and impact at the event.

Pivot Point

The Challenge

C-level executives are bombarded with messaging from providers, yet for this B2B audience, cybersecurity remains a challenge with no clear answer.

To help Xerox stand out, we focused the conversation and put Xerox at the heart of it.

Making Cybersecurity Personal

Email, a branded magazine and social media content drew Summit attendees, and a personalized cybersecurity survival kit helped demonstrate that Xerox understands their unique needs.

A Big News Splash

The Xerox Security Summit drove a 500% increase in daily mentions on social media and over 88M potential media impressions.

Xerox Social Media news splash
The Preventer The Detector The Protector The Partner

Keeping Xerox Top of Mind

Brand messages can fade when events end so we made the four Xerox security pillars hard to forget by creating a memorable character that personified each one.

2x Attendance Goal
100% Of attendees would return
91% Improved perception of Xerox

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