Private Medicare providers like Highmark receive reimbursements from the government based on a star rating that measures the quality of care the plan delivers. With a review of Highmark’s star rating pending, we needed to get more of Highmark's Medicare members to take full advantage of Annual Wellness Visits with their doctors.
While many members were attending their wellness visits, most weren’t asking their docs the right health questions. So we created a new tool to help members take control of their visits.
Today’s seniors are online. In droves. So we extended our message there too. Pre-roll video ran on the content seniors consume most, while paid social ads targeted the fastest-growing audience on Facebook.