Nearly 20,000 ESL Federal Credit Union member-households noted their annual Owners’ Dividend payment this year with special thank-you cards created by Roberts as part of a multi-faceted awareness campaign.

Since instituting the Owners' Dividend in 1996, ESL has distributed more than $73,000,000 to qualifying members. Roberts worked with ESL to position the dividend as a thank-you to members – and made the message stand out by sending a direct mail package with humorous thank you cards for members to pass to friends and co-workers, with sayings like, “Dear Neighbor, thank you for not having your holiday lights up in February,”