There’s a big difference between a prospect and a customer. What makes one become the other? What makes people say “yes” to one thing and “no” to another? Answering these questions is what drives us, consumes us, keeps us up way past our bedtimes, and perhaps most important, helps us forge deep and compelling relationships with what every client really wants: not an ad campaign—but a customer. We call the way we do it CustomerThink, and it’s the essence of our business at Roberts Communications. Take a look at how we’ve thought about our clients and their customers. We think you’ll like what you see.